SteelSeries Founder Launches New Initiative

Hep hep,

 

 

 

I know this really isn’t a dedicated SteelSeries news, but I thought I’d shoot it your way since you might find it interesting – for your information the founder of SteelSeries, Jacob Wolff-Petersen, recently launched a new initiative called Fucapo, which is a new form of functional candy aimed at the gaming community.

 

 

 

The press release looks like this:

 

 

 

STEELSERIES FOUNDER LAUNCHES NEW INITIATIVE

 

 

 

Copenhagen, Denmark – March 4th 2008

 

 

 

Jacob Wolff Petersen – the Founder of SteelSeries, a leading manufacturer of innovative professional gaming gear, has engaged in a new and challenging initiative towards the gaming community. Today he announces the founding of a new company which will focus on another side of professional gaming: Fucapo – The functional candy portfolio. Fucapo will focus its activities on the development of a new innovative product line of functional candy aimed at the gaming community.

 

 

 

“Taking the nature and development challenges of functional candy into consideration, it makes more sense to establish an independent company that is able to focus entirely on the special requirements of this new market.” said Jacob Wolff Petersen, co-founder of Fucapo and Founder of SteelSeries. “We are still going to benefit vastly from the experience gathered through my time with SteelSeries in terms of marketing and adaptation to the gaming world.”

 

 

 

Though the company has no legal ties to SteelSeries, the links between SteelSeries and Fucapo will still be tight, with SteelSeries founder Jacob Wolff Petersen on the board securing close contact to the gaming community.

 

 

 

“We have a very well described set of core values for the new company” said Maar Klinge, co-founder and CEO of Fucapo. “We are focused on our customers needs and believe that interactive communication can contribute to the development of exceptional and highly innovative products to support our customers in many aspects of modern life, as well as to the gaming community through the input provided by Jacob Wolff Petersen from SteelSeries. Communication and collective development with our customers and partners is paramount in our effort to develop products that provide extra value to people and communities around the world”

 

 

 

Fucapo is on-track to launch its first line of products later this year.

 

 

 

About Fucapo:

 

Fucapo is committed to the development of functional products combining good taste, low calories and additional desired capacities based on natural active ingredients. We are focused on our costumers needs and believe that interactive communication can contribute to the development of good and innovative products designed to support our customers in many aspects of modern life. For additional information, visit http://www.fucapo.com.

 

 

 

 

 

As mentioned, this is just for your information but if you find it relevant and want to post it, feel free to drop me the link to the post – you can find the press release here: http://www.fucapo.com/press.html.

 

 

 

Have a great day!

 

 

 

Best regards,

 

 

 

Casper Mejlholm

 

Marketing Manager

 

_________________________________________________

 

 

 

SteelSeries

Ryesgade 19 E, 3

DK-2200 Copenhagen N

 

http://www.SteelSeries.com

 

 

Office: +45 702-500-75

Mobile: +45 285-659-38

 

Fax: +45 702-500-76

E-mail: cm@SteelSeries.com

 

MSN: mejle@yahoo.dk

 

 

 

SteelSeries | professional gaming gear is a leading manufacturer of peripherals for gaming and electronic sports (eSports), including headsets, keyboards, mice, mouse pads and mouse accessories. SteelSeries have been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers.