Microsoft’s counter to the Mac ads were the ads where they took people into stores like Best Buy, etc. and let them pick out a Window’s laptop and then Microsoft would pay for it. This was/is an extremely smart ad campaign as it advertises one of you main stores for you while proving that you can spend $700 on a Laptop that is BETTER (though the ads don’t necessarily say this) computer than spending $1500-2000 on a worse Mac. Now that Microsoft has come out with an online ad campaign (hopefully commercials too) we’ll see a lot of the Mac portrayed negatives go the way of the Dodo bird.
